Benefits of New Zealand wool


Regulates Temperature:

Wool helps the body regulate temperature by insulating from the cold and dissipating heat.  Perfect for a good nights sleep


Wool is a durable, resilient fibre that is resistant to moisture, soiling, compression, and is comfortable in all seasons.

Safe for Babies and Pets:

Natural warmth and softness make wool bedding products, wool furnishings and floor coverings great for babies and pets.  Wool is naturally soft and made with no harmful chemicals.

Odour Resistant:

Wool is naturally odour resistant

VOC Benefits:  Volatile organic compounds

VOC’s are harmful chemicals that vaporise in the air causing indoor air pollution.  They can cause health issues such as respiratory problems, headaches, dizziness and allergies.  Wool has the natural ability to absorb harmful chemicals such as strong smelling colourless gases from the indoor atmosphere.  Modern building are better insulated than older ones, therefore they are trapping more air inside our homes and buildings. High VOC levels are usually caused by materials such as paint ,glue, cabinetry, vinyl, hard flooring, varnish ,car fumes etc..




Wool is grown on sheep that roam freely in their own natural environment, needing only sunshine and grass to prosper.


Unlike synthetic man-made fibres made from unsustainable and non-renewable resources such as oil, gas and coal, wool is 100% natural.


Sheep grow a new fleece every year.  A totally renewable fibre. Sheep get an annual haircut for animal welfare reasons, which amongst other things encourages mother and lamb bonding.


Wool is biodegradable and under the right conditions it naturally disintegrates on the land or in our marine environment through a biological process.

Ethical Fibre:

Wool is an ethical fibre.  Wool does not enter the food chain unlike plastic micro fibres made from toxic petro-chemicals.



Wool and the Carbon Cycle:

Carbon is the conerstone of life on earth.  When you invest in wool, you are investing in life, and the recycling of life.  Sheep consume biogenic carbon when they eat the grass they live on.  40% of the weight of wool is made of carbon which readily biodegrades at the end of its life and returns to the earth soil where it will be recycled into the next life. 

Farming Standards:

NZ sheep farmers comply with some of the highest land and environmental standards in the world.

Animal Welfare:

Rules and regulations around animal welfare are closely monitored and farmers are independently audited. 



Heat and Moisture Regulating:

Wool is an active fibre.  It is a natural dehumidifier and it reacts to changes in temperature.  It absorbs moisture in humid conditions and releases warm air when cooler.

Acoustic Qualities:

Wool absorbs sound and is a great acoustic buffer.

Fire Retardent:

Wool products are naturally fire retardant because of its high protein and moisture content.  Wool will not melt with bellowing black toxic fumes unlike plastic man-made fibres made from petro-chemicals.

Natural Air Filter:

Wool is a non-allergenic and does not promote the growth of bacteria, mould or mildew which can irritate the respiratory system.  Wool acts as a natural fibre trapping allergens within throws and bedding products. 

Static Resistant:

The natural moisture in wool prevents the build up of static.